Pay-Per Click (PPC) or Paid Search Engine Results Advertising is nothing new to the Internet world and search engines. PPC has been around for over fifteen years and is still playing a vital role in search engine marketing, especially with the entry of Google’s AdWords a few years back. Another large PPC service is Yahoo’s Search Marketing, formerly known as Overture Pay-Per Click Service. Both these services are the search engines main source of income. It is paid advertising that is highly targeted to your specific keywords. The newest entry that is sure to have a large impact is Microsoft’s new “decision engine”, Bing, which operates in the same style as all the other pay per click sites do. Bing’s PPC is very similar to Google AdWords.
Adwords, Search Marketing and now Bing all maintain a significant share of the PPC market, with Google AdWords leading the way as the dominant market force. Pay-per click ads show up on the top of search engine results pages or on a search engine network such as Google Adsense Ads. Each PPC competitor has a network of sites, in addition to their own proprietary search pages, that display the textual ads.
Recently, Google’s Adsense began displaying graphics and video advertisements, allowing them to dominate the market. This is something that is worthy of exploring, especially for those advertisers who are sick and tired of text PPC ads and want a little more. This is basically banner advertising made into PPC.
With years of experience in customer aquisition, affiliate marketing, search engine marketing, email marketing and reporting & analysis, our approach to optimization has been tested and proved effective from small to large businesses. The probability that we have optimized an account in your same space/industry is about 60%. We don’t start optimizing from scratch, rather from audience knowledge with actual supported data. We use many tools (many not provided by Google) for research and knowledge collection. Our combination of tools and experience allow us to optimize small to large accounts quickly and effectively.