White Hat Ethical Search Engine Optimization Practices by SEO Optimizers

Ethics: White Hat SEO

When it comes to search engine optimization; many firms use unethical tactics to rank your website (Black Hat SEO). This can result in a permanent ban from ALL the search engines if you are caught. That is why SEO Optimizers NEVER uses unethical tactics. We stay in line with white hat tactics that help achieve permanent organic rankings in the search engines. We abide by Google's Webmaster Guidelines to perform only white hat SEO on your business. We want to see your company succeed and ethical white hat SEO is the only what to make this happen.

What is Black Hat SEO?

There are a variety of tips and tricks that will get you instantly ranked in the top pages of the major search engines. These tricks are called Black Hat Tools, meaning that they are unethical and if discovered your page will suffer. Search engines will penalize, if not permanently ban your site if it is discovered that you are partaking in black hat SEO methods. We never have and never will partake in any black hat methods. All our methods are white hat and ethical.

NEVER USE BLACK HAT SEO METHODS!

Avoid hidden text

White text on a white background
An image with text behind it
Using font size 0
Hiding text through CSS sheet

Evade hidden links

The link is the same color and font of the text, making it unnoticeable
CSS is used to create a hyperlink that is one pixel
Links hidden in special characters such as a hyphen

Do not send automated queries to search engines

Must get permission from search engine before submitting automatic queries

Do not use cloaking techniques

Serving content to search engines that is not what users see
Serving a HTML page to search engines, while users see a Flash page full of images

Shun JavaScript redirects

Directing search engines to a different page than what actually shows up to users
Links are not accessible in JavaScript making redirects a common practice for JavaScript users

Stay Clear of keyword stuffing

Filling in your site with keywords creates a negative experience to users
Do not excessively repeat keywords
Do not use hidden text for keyword stuffing

Pass up pages, domains, and subdomains with duplicate content

When using subdomains, domains, and pages always write original content

Never create a page that installs a virus, trojan, or badware

Never exploit security holes
If your site is infected from a hacker search engines will notify you to make the appropriate changes

Do not participate in link farm schemes

Avoid submitting your site to websites that trade links
Link farms recently have been under attack from search engines

When using affiliate programs ensure that your site adds value

Do not rewrite other peoples content and call it your own
Do not use auto-generated content that makes no sense to the reader but contains keywords
Choose affiliate programs carefully making sure they contain original, valuable content

Do not use false doorway pages made for the search engines

Directing users to sites irrelevant to what they selected, only providing content for search engines
Doorway pages consist of hundreds of links not containing valuable information to users

We follow Google's Webmaster SEO Guidelines

Always follow what the search engines have to say about ethics
Read what Google has to say about search engine optimization

White Hat SEO We only use white hat, ethical SEO practices for all our clients. We do not want believe in achieving temporary results, only to see them disappear a few months later. We help all our clients’ achieve permanent results in the search engines. We take pride in the fact that none of our client’s websites have ever been penalized or banned from any search engine. You can expect this same quality of service when we manage your websites search engine optimization. Get a free quotation or learn more about our ethical search engine optimization practices.