In the past SEO copywriting has been focused on keyword optimization; meaning that the text has a good keyword to text ratio. The more times a keyword appeared on a page the more relevant it was thought to be. This worked until people started taking advantage of this and adding keywords throughout the content. unfortunately, none of these copywriters understood that 85% of the ranking factors in Google’s algorithm are related to off site factors.
Now a days you want to write content that keeps people interested in what you have to say. If done properly this content will be shared by reader on their personal social media accounts; thus increasing the exposure of your content. This not only helps gain trust, but also ranks your website in the search results pages.
We do the proper keyword and market research to understand what they want to read about. After carefully examining the marketplace we begin to brainstorm content ideas. Once the idea has been selected and crafted out we distribute it an get exposure for you to build the trust and authority a website needs to rank in Google.