Pay-Per Click Ad Campaign InfoPay-Per Click (PPC) or Paid Search Engine Results Advertising is nothing new to the Internet world and search engines. PPC has been around for over ten years and is still playing a vital role in search engine marketing, especially with the entry of Google's AdWords a few years back. Another large PPC service is Yahoo's Search Marketing, formerly known as Overture Pay-Per Click Service. Both Adwords and Search Marketing maintain a significant share of the PPC market, with Google AdWords leading the way and dominating the market. Pay-per click ads show up on the top of search engine results pages or on a search engine network such as Google Adsense Ads. Each player in PPC has a network of sites, in addition to their own proprietary search pages, that display the textual ads. Recently, Google's Adsense began displaying graphics and video advertisements, allowing them to dominate the market.
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